L'Oréal Brandstorm 2027
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35 editions globally / 14 editions in Romania 380,000 registrants globally / 1400 registrants in Romania L’Oréal Brandstorm is the biggest international innovation competition that invites young people to tackle real challenges in beauty. For 2027, participants are challenged to imagine how AI and beauty innovation can advance skin health and create more personal, accessible and human experiences.
Echipe · 2
Brandstorm 2024
The Mission: Reinvent The Future of Professional Beauty Through Tech Glossips won the Romanian stage of L’Oréal Brandstorm 2024 with Braidie, a sustainable scalp-scanning device that used generative AI to recommend personalized hair-care routines. Its companion app connected users with their hairdressers for real-time advice and let them purchase recommended products through an integrated e-commerce platform.